Convrtly
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Structural Conversion Diagnostic

Most CRO agencies fix what's visible.
We find what's structural.

The structural decisions baked into your funnel at build time — the ones quietly suppressing first-visit conversion that nobody has questioned since your store went live. Small wins help and they add up. This is the layer underneath them.

Book the Diagnostic — $1,500 See how it works
3 business days 3+ findings or it's free Annotated mockups included
VISIT PRODUCT PAGE CART CHECKOUT 100% 62% 18% 1.4% FINDING 01 Biggest drop-off traces to one build-time decision CATEGORY AVG 2.5–3.0%
The number nobody hands you

You're paying for 100 visitors and keeping fewer than 2.

A $2M store converting at 1.4% means 98.6 out of every 100 people you paid to visit leave without buying. The average store in your revenue range converts at 2.5–3%. That gap isn't a traffic problem, a creative problem, or a price problem. It's a structural one — and on the same traffic, closing it is an additional ~$786K/year without spending another dollar on ads.

Your funnelFirst-visit CVR
1.4%
Category averageLittledata / DTC Pages
2.5–3.0%
DELTA → ~$786,000 / yr recoverable on current spend
Surface work and structural work

Small wins are real.
The structural layer is where they compound.

The surface layer

What most audits cover

  • –Button copy, layout, imagery, trust signals — worth refining, and they do move the number.
  • –A/B tests on individual elements, one change at a time.
  • –A best-practice checklist your team can action quickly.
  • –Real, incremental wins — a sharper headline here, a cleaner page there.
  • –But the purchase path itself stays unquestioned, so the gains tend to plateau.
The Structural Conversion Diagnostic

The layer underneath

  • ›Cross-reference GA4 drop-off with live behavior — trace each spike to a specific architectural decision.
  • ›Pull session recordings and heatmaps to watch real first-visit behavior, not assumed behavior.
  • ›Analyze Klaviyo abandon flows — what your store says to people who almost bought, and why they didn't.
  • ›Synthesize one structural finding: root cause, evidence chain, dollar consequence, what good looks like.
  • ›Deliver annotated screenshots and a visual mockup of the fix — shown, not described.

Keep making the small wins — they add up. The highest-leverage move is usually removing the one structural constraint the whole funnel is bottlenecked on, not just polishing another page.

The mechanism · 4 stages

Root-cause diagnosis of funnel architecture.

A checklist-driven, data-assisted audit that finds the structural constraint suppressing revenue — then shows you the corrected version.

STAGE 01

Trace the drop-off

GA4 funnel data against live store behavior. Where does drop-off spike, and which architectural decision causes it?

STAGE 02

Watch real behavior

Session recordings and heatmaps reveal where first-time buyers hesitate and where they leave — observed, not assumed.

STAGE 03

Read the recovery

Klaviyo abandon-flow audit: what your store says to people who almost bought, and the gap in the sequence.

STAGE 04

Synthesize & mock up

One primary finding — root cause, 3+ pieces of evidence, dollar consequence — plus a visual mockup of the fix.

The Grand Slam Offer

Not a doc full of suggestions. A picture of the fix.

IDWhat we doWhat you get
D-01GA4 funnel analysisA benchmark comparison showing exactly where your funnel breaks vs. category average.
D-02Session recording + heatmap reviewVisual evidence of real first-visit behavior — where buyers hesitate, where they leave.
D-03Klaviyo abandon-flow auditAn assessment of what your store says to people who almost bought — and the gap in the recovery sequence.
D-04Structural finding synthesisOne primary finding: root cause, 3+ pieces of evidence, dollar-consequence framing, named competitor benchmark.
D-05Annotated screenshotsEvery finding shown visually on your actual store pages — not described, shown.
D-06Visual mockup of the fixWhat the corrected version looks like — dev-ready direction for your team or ours.
D-07Priority matrixAll findings ranked by revenue impact vs. implementation effort.
D-0830-minute debrief callWalk through findings together, answer questions, align on what to fix first.

The Funnel Benchmark Report

Your CVR, add-to-cart, and checkout-completion rates benchmarked against DTC category averages.

$200 value

The First-Visit Friction Map

A marked-up version of your purchase path showing the exact moments a first-time buyer loses confidence.

$150 value
The investment

Priced to close, not to impress.

Value stack
Structural Conversion Diagnostic$1,500
Funnel Benchmark Report$200
First-Visit Friction Map$150
Total if sold separately~$1,850

You're getting visual mockups and annotated screenshots most $2,500+ audits don't deliver — at a price built to be closeable before we have case studies, not after.

Your price
$1,500
Stack value $1,850  ·  one-time
Book the Diagnostic

3 business days · you grant access and show up for one short call · everything else is on us.

● The Finding Guarantee

3 structural revenue leaks — or you don't pay.

We identify at least 3 structural issues costing you revenue — each with annotated screenshots and a mockup of the fix — or the Diagnostic is free. Any $500K–$10M Shopify store has structural issues. The only way you lose is if your store is perfect, and none are. The risk is entirely on us.

Straight answers

What you're probably thinking.

Every store doing $1M+ should look optimized. But structural issues aren't visible on the surface — that's what makes them structural. One clean, professional store we looked at pushed every first-time visitor into a high-commitment path before they'd tried the product once. It isn't something a surface audit looks for — it was a build-time decision that looked intentional from the inside and cost first-visit conversions every day.
Incremental wins are worth taking — but a structural constraint sits underneath all of them, suppressing conversion across every visitor, every day, and compounding with every dollar of paid traffic. At $2M and 1.4% CVR, moving to the 2.5% category average on the same traffic is ~$786K in additional revenue without spending another dollar on ads. Remove the constraint and every smaller win you make on top of it counts for more.
A legitimate concern with someone you've never heard of — which is exactly what the guarantee is for. You pay $1,500. If we don't find at least 3 structural issues costing you revenue, with annotated screenshots and mockups showing the fix, you get a full refund. The only way you lose is if your store is perfect, which no $500K–$10M Shopify store is.
Find the constraint

The defect is already in your funnel. Let's name it.

Book the Diagnostic — $1,500 See how it works

We help Shopify brands doing $500K–$10M identify the structural decisions inside their funnel that are suppressing conversion — delivered in 3 days with visual mockups of the fix, guaranteed.